-roor workflow-

What ROOR Builds…

Planning and Story

Understand / Craft digital brand story.

Reimagine digital styled marks and design guide.

NFT Project Plan - Determine forward looking utility.

Identify and cultivate digital and IRL community partners.

Digital Brand Launch Press Release(s) to tech, sports and business media.

Custom Sneakers

Create custom sneaker designs. *1 or more designs on launch

Multiple custom prototypes created by ROOR Collective artists featured on collective’s and individual artist’s media platforms. Current 1.6 Million follower reach.

Custom designs built from existing silhouettes or original ROOR designed silhouettes. TBD depending on use-case and trademark considerations.

Physical Custom Sneaker R&D. Pattern Creation. Decon/Recon guide designed for Campus Series.

ROOR Studio - Campus Series

OAKLAND & LOS ANGELESA

Campus series featuring the Brand Partner and sneaker design.

Cultivate IRL community and corporate partners.

Campus series in Oakland, CA and Los Angeles.

*Campus can be produced anywhere in world.

Physical and Digital Merchandise

Design, craft and market custom brand wearables IRL and in digital.

Build and service merchandise pipeline. Manage design, production, warehouse, web commerce, order fulfillment and member followup.

Oaklandish merchandise logistics partner.

NFT Project Development

Develop digital brand with growing NFT ecosystem.

Gain Partnerships with existing NFT projects and brands entering the space.

Build-out dynamic NFT utility

NFT and Digital Assets

Build NFT digital “twins” of each custom sneaker design. *ROOR custom ERC-721A contract.

Create digital animations that speak to the digital brand.

Digital NFTs can be forged for physical goods and AR/VR/Gaming Assets.

Collaborate with NFT partners and digital artists to bring digital brand to other communities in the digital space.

Web3

Design/Build Web3 website.

Sales and Secondary Royalties

Physical Custom Sneakers / NFTs / Secondary Sales / Campus Series Income / Merchandise

Revenue Split 55% Brand Partner / 45% ROOR

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