community - culture - technology

-JTA digital brand roadmap-

What ROOR Builds…

Phase I

Planning and Story

Understand / Craft JTA digital brand story.

Reimagine digital JTA styled marks and design guide.

NFT Project Plan - Determine forward looking utility of JTA NFTs.

Identify and cultivate digital and IRL community partners.

Digital Brand Launch Press Release(s) to tech, sports and business media.

Custom Sneakers

Create JTA custom sneaker designs. *3 or more designs on launch

Multiple JTA custom prototypes created by ROOR Collective artists featured on artist’s social media platforms. Current 1.2 Million Instagram follower reach.

Custom designs built from existing Nike silhouettes or original ROOR designed silhouettes. TBD depending on use-case and trademark considerations.

Physical Custom Sneaker R&D. Pattern Creation. Decon/Recon guide designed for JTA Campus Series.

JTA Campus Series

OAKLAND & LOS ANGELESA

Campus series featuring the JTA brand and sneaker design.

Cultivate IRL community and corporate partners.

Campus series in Oakland, CA and Los Angeles.

JTA Physical and Digital Merchandise

Design, craft and market custom brand wearables IRL and in digital.

Build and service merchandise pipeline. Manage design, production, warehouse, web commerce, order fulfillment and member followup.

Oaklandish merchandise logistics partner.

Phase II

Develop JTA digital brand with growing NFT ecosystem.

Gain Partnerships with existing NFT projects and brands entering the space.

Build-out dynamic NFT utility

NFT and Digital Assets

Build NFT digital “twins” of each custom sneaker design. *ROOR custom ERC-721A contract.

Create digital animations that speak to the digital JTA Brand.

Digital NFTs can be forged for Augmented Reality Assets.

Collaborate with NFT partners and digital artists to bring JTA digital brand to other communities in the digital space.

Web3

Design/Build Web3 website.

-the numbers-

Year 1 Build and Digital Brand Launch Cost Estimate $108,000 - $232,000

On-going costs post launch built into smart contracts.

ROOR

Contributes $58,000 - $80,000 in-kind services to launch JTA digital brand.

Adds the JTA brand to the ROOR collective network.

Engages and cultivates partners and collaborators for both the digital NFTs and Campus Series. *Includes fiscal partners as needed for Campus Series.

JTA

Officially recognizes ROOR as their Digital Brand Partner. Announcements made on all associated media sources related to the project.

Sales and Secondary Royalties

Physical Custom Sneakers / NFTs / Secondary Sales / Campus Series Income / Merchandise

Revenue Split 55% JTA / 45% ROOR

Year 1 Revenue Estimates

1st Custom Sneaker / NFT Auction $110,000+

Campus Series $30,000 - $150,000

Physical and NFT Merchandise - TBD

NFT Secondary Sales - TBD *Highly Dependent on NFT Utility

www.roor.io

custom sneaker culture

2020 sneaker market sales surpassed $49B usd

Nike’s top seller was the All-White Air Force 1 leading sneaker. These sales were lead primarily by “donor” purchases in the custom sneaker market.

2020 custom sneaker sales surpassed $100m usd

The custom sneaker market is thirsty to cultivate new brands.

“Anything other than Air Jordan.”

2021 nft sales surpassed $340m usd

NFT market continues to grow with a number of additional nft platforms added each month.

opportunity

the growing sneaker community is constantly seeking out brands and ideals to build on and expand.

RUN TMC x roor presents a path to work with industry leading artists and creators.