-roots X ROOR digital roadmap-

What ROOR Builds…

Phase I

Planning and Story

NFT Project Plan - Establish NFT ecosystem and forward looking utility of ROOTS NFTs.

Identify and cultivate partners in the digital space. Collaborate with existing NFT projects, artists and collectors.

Craft NFT Launch Press Release(s) to tech, sports and business media.

ROOTS NFT and Digital Assets

Build ROOTS 3D/Animated NFTs. *ROOR custom optimized ERC-721A contract.

Create digital animations that speak to the ROOTS brand and story.

ROOTS NFTs can be forged for Virtual and Augmented Reality Assets.

ROOTS NFTs can be used to mint IRL merchandise and experiences.

Tiered NFTS

The ROOTS ecosystem is a two-tiered NFT collection. Each tier provides a different set of utility. Gamification is built around collecting NFTs from each level and 1/1 rares.

This ecosystem allows for seasonal series, player specific, partner collaborations and one-off artist/athlete/partner rares. Partner level NFTS added based on added community member value.

This ecosystem promotes growth of the ROOTS NFT community while creating a value-add for future ROOTS partners.

Ecosystem Basics

Top tier is the ROOTS CREST NFT. 510 NFTs initially released.

ROOTS CREST NFT minted through allowlist.

(Allowlist spots given to existing season ticket holders and project partners)

5% of this tier include rares.

Secondary tier is the SOUL CREST - PROJECT 510 CREST level. 510 NFTs strategically released following the ROOTS CREST NFT release.

(Allowlist spots given to ROOTS NFT holders, existing season ticket holders and project partners)

These three NFT types provide entry into the ROOTS ecosystem. Ownership of these NFTs unlock unique ROOTS merchandise and experiences, along with access to ROOTS partner promotions.

UTILITY

fROOTS CREST

1). NFT ROOTS Game Day Kit

Only 510 Kits produced for the public. Worn by the team specific games during the season. Grants NFT holders a right to purchase the kit.

2). NFT ROOTS Seasonal Hoodie

Grants holders the right to receive a free hoodie

3). NFT ROOTS Seasonal Tshirt

Grants holders the right to receive a free Tshirt

4). NFT Game Day Concession Discount

Grants holders the right to receive 50% off beverages to NFT promoted game-days.

5). Partner Drop Allowlists

Grants holders the access to partner drops, event access and discounts.

SOUL CREST - PROJECT 510 CREST.

1). NFT SOUL -or- PROJECT 510 Seasonal Hoodie

Grants holders the right to receive a free hoodie

2). NFT Game Day Concession Discount

Grants holders the right to receive 50% off beverages to NFT promoted game-days.

3). Partner Drop Allowlists

Grants holders the access to partner drops, event access and discounts.

PLAYER SPECIFIC NFTS

PARTNER NFTS

OAKLAND ARTISTS RARE NFTS

Utility TBD based on partner specifics.

Phase II

Custom Sneakers / NFT Auctions

Create ROOTS custom sneaker designs. Pre-Game football boot and casual lifestyle sneaker. *3 or more designs on launch

Multiple ROOTS custom prototypes created by ROOR Collective artists featured on artist’s social media platforms. Current 1.5 Million Instagram follower reach.

Custom designs built from existing Puma, Nike or Adidas silhouettes or original ROOR designed silhouettes. TBD depending on use-case.

Physical Custom Sneaker R&D. Pattern Creation. Decon/Recon guide designed for ROOR Campus Series.

ROOR Campus Series

Campus series featuring the ROOR brand and sneaker designs.

Cultivate IRL community and corporate partners.

Campus series in Oakland, CA.

-the numbers-

Year 1 (phase 1 and 2) NFT Build and Digital Brand Launch Cost Estimate $78,000 - $240,000.

On-going costs post launch built into smart contracts.

ROOR

Contributes $78,000 - $122,000 in-kind services to launch ROOTS NFT and Custom Sneakers.

Adds the ROOTS brand to the ROOR collective network.

Engages and cultivates partners and collaborators for both the digital NFTs and Campus Series. *Includes fiscal partners as needed for Campus Series.

ROOTS

Officially recognizes ROOR as their Digital Brand Partner on ROOTS Web and Social Media. Promotes and markets ROOTS NFT mints and drops. Partnership agreement for a period of 2 years. *Minted Smart Contract Agreements live in perpetuity.

Sales and Secondary Royalties

NFTs / Secondary Sales / Physical Custom Sneakers / Campus Series Income

Revenue Split 55% ROOTS / 45% ROOR

*represents the agreement we have with all artists in the ROOR collective

Year 1 Revenue Estimates

1st NFT Mint & Auction $110,000+

NFT Secondary Sales - TBD *Dependent on NFT utility and market conditions

Custom Sneakers Auction $50,000+

Campus Series $30,000 - $150,000

www.roor.io